Pixels to Purchases: enchanting e-commerce that sells
UX Design
UI Design
Branding
Content
Web Development
Transforming a handcrafted brand into a fast, accessible, and story-driven online experience
The Problem
LegendLand Dolls, a long-established handcrafted art brand, had an outdated online presence that no longer reflected the artistry, quality, or warmth behind its creations.
The old website lacked structure, mobile optimization, and accessibility for its core audience — middle-aged female collectors — making it hard to browse or connect with the brand’s story. Its emotional heritage and craftsmanship were buried under clutter and lag.
The Solution
We reimagined LegendLand from the ground up — balancing the charm of handmade artistry with modern performance and usability.
Brand Identity & Voice
Logo Redesign – Introduced a refined, playful yet readable logo that scales beautifully across all devices, solving previous legibility issues on mobile.
Color & Typography System – Built a warm earth-toned palette paired with elegant sans-serif typography to evoke trust and authenticity.
Tone of Voice – Defined a story-driven yet professional communication style to express craftsmanship and care in every detail.
Custom Illustrations – Designed unique decorative assets to celebrate the brand’s handmade origin and enhance recognition.
UX & Digital Experience
Full UX/UI Redesign – Simplified navigation, improved readability, and crafted a comfortable visual rhythm tailored to middle-aged users.
UX Writing – Rewrote every page to ensure accessibility, clarity, and emotional connection, guiding users toward confident purchases.
Content & Blog Strategy – Structured a new blog with SEO-friendly articles about legends, craft stories, and behind-the-scenes insights.
Custom Web Development – Built a fast, fully responsive WordPress site using Elementor Pro and custom CSS for pixel-perfect performance.
Email Templates – Designed branded order and notification emails for a consistent, delightful customer experience.
Sweet Results
A fully launched, high-performance website optimized for all devices.
Improved accessibility and readability, especially for middle-aged audiences.
A unified, emotional brand identity that mirrors the quality of each handmade piece.
SEO-ready blog system driving organic visibility and storytelling.
Consistent design language across web and email touch points.
Early user feedback praised the new design’s clarity and atmosphere, with one customer describing it as “fantastic” and expressing excitement to see upcoming new figures.
This project shows how thoughtful design and strategy can modernize a traditional brand, turning craftsmanship into digital confidence — the MotionLolli way.
